We believe that independent, community-minded retailers and their vendors are the lifeblood of innovative products, providing benefits to the people who live in their neighborhoods. Starting with independent health food stores over 19 years ago, Genius Central has been dedicated to helping these stores adapt to changes in technology and inventory replenishment methods starting with the first universal in-aisle electronic ordering system launched in 2002. Today, Genius Central has deepened its commitment to the natural and specialty grocery channel by emphasizing modern, mobile, cloud-based technology that’s at the heart of the supply chain — providing efficiencies, service, collaboration and a dedication to helping community retailers and their vendors thrive and make their dreams come true
We do what we say.
Our customers and partners can rely on us to follow through with every promise we make.
You matter to us.
What matters to you, matters to us.
We listen eagerly and speak respectfully.
We value honesty and integrity in our words and actions.
We actively pursue growth and learning.
We take the initiative to be at the head of our industry.
We aspire to be the best.
We value enthusiasm and promote an empowering, collaborative environment.
Genius Central is founded by Linda and Jim Sheehan, with the original company name of Living Naturally, to serve retailers and suppliers in the natural product industry.
Genius Central launches the first hosted, content driven website service for natural product industry retailers. This service will later be named WebGenius.
ScanGenius, Genius Central’s first multi-vendor ordering solution, launches – giving retailers the ability to order in-aisle from all leading distributors and direct brands using one powerful handheld scanner.
SalesGenius is introduced as a web-based software developed for brokers and manufacturer sales reps to improve and streamline order writing, reporting and managing sales calls.
GeniusCentral’s first retailer portal, NaturalMarketWatch, launches – with access to an extensive network of supplier deals and monthly promotions.
Offering targeted advertising to thousands of retailers in the GC network, PromoGenius launches.
The next phase for Genius Central’s retailer portal launches as MyGeniusCentral. This new destination offers new features and enhancements over the previous retailer portal, NaturalMarketWatch.
SupplierGenius launches, giving industry suppliers the ability to manage their own catalog data and orders through an easy-to-use web-based portal.
BUYiQ is introduced as the next generation in-aisle, multi-vendor ordering solution. This mobile application provides valuable product data right at the user’s fingertips.
DetaSynQ launches, giving retailers power over their data through an approved product list and combining with the in-aisle freedom of BUYiQ.
With upgrades and improvements including advanced filters, interactive promotions, and simplified navigation, BUYiQ 2.0 is released.
Giving retailers a way to supercharge their point-of-sale, with access to the industry’s largest wholesale database and providing product data, pricing and deals, OrderLinQ is introduced to the market.
After successfully migrating ScanGenius customers over to BUYiQ, Genius Central officially closes the ScanGenius program.
CEO, President & Founder
SVP Operations & Founder
Chief Financial Officer
VP Development & Infrastructure
VP Sales and Service Operations
Exec. Director of Product Management
Director of Marketing & Communications
MEET THE REST OF THE TEAM
Senior Customer Relations Coordinator
Tier 1 Data Operations
Serverless AWS Developer
VP of Broker Sales & Business Development
Data Operations Programmer
Java Script Developer
Senior Systems Architect
Supplier Services Representative
Senior Database Administrator
Director of Product Development
Customer Relations Manager
VP of Sales & Business Development, Supplier Solutions
Lead API Developer
HR & Finance Administrator
Tier 1 Tech Support & Training
Tier 2 Tech Support & Help Desk
Director of Brand Sales
VP of Sales & Business Development, Retail & eTail Solutions
Brand Marketing Associate
IT Administrator & Data Operations
Retail Product Manager
Digital Marketing & Event Associate
Tier 1 Customer Relations Rep
"We are saving $50 every time we order with BUYiQ. We estimate that both LineaPro devices we use for BUYiQ and the monthly service will pay for themselves in about 6 months. It is worth the investment."
"We use the significant number of hours saved from ordering using BUYIQ with DetaSynQ and reallocate that time to customer service and better merchandising, which has greatly benefited our customers."
"Being able to electronically order from all of our vendors has saved us a huge amount of time since we started using BUYiQ with DetaSynQ."
"Its been well worth the investment. It cuts down on useless paperwork, helps cut back on ordering too many of something, remembering what we ordered, helps us have better customer service, and have products available customers want. It’s been a really good investment."
"It definitely pays for itself. It saves me time and the catalog and deal updates are huge. If I see that I’m going to get an extra 15% off, I might buy two cases instead of one. When it tells me it’s going to be on deal the whole month, I can run that promotion the whole month. It takes care of two things at one time."